Decreased overall cost per opportunity.
Expanded market by leveraging new regions and audiences.
Created full-funnel dashboards for self-serve, accurate performance reports.
3X paid channel contribution to pipeline
40% average paid pipeline growth QoQ
$6.6 million generated pipeline from paid channels
220% Increase in pipeline revenue
156% Increase in leads
22% Improvement in cost per conversion
5x improvement of cost per acquisition
Implemented new go-to-market strategy
Optimized budget to high-performing channels
45X increase in ad budget
76% rise in Marketing Qualified Leads in a single quarter
18% growth in return on ad spend
Built custom reporting infrastructure for down-funnel performance
Drastically sped up reporting & increased accuracy
Minimized data sets & need for manual QA
77% of total lead inflow attributed to paid channels
Accurate conversion rates between lead stages
Complete forecast of marketing’s contribution to revenue
Improved cost-per-lead in Google Ads by 48.7%
33% lower cost per acquisition using Facebook
54.9% cheaper cost-per-lead via better targeting
