Keeping up with its competitors, the professional network has a roadmap of rollouts in place for the next 12 months, but according to LinkedIn Marketing Solutions, the new features should complement—not complicate—your overarching campaign goals.

Identifying issues with conversion tracking early—before they can impact campaign performance or decision-making—is a big win for our campaigns and our clients. Here’s a guide on how to use a key feature of Dataform—assertions—to alert you when issues with conversion tracking arise.

As our analytics practice prepares for 2020 and beyond, we’re watching four key trends that are driving the business intelligence (BI) industry, and the companies they serve, forward.

Recently, I went back to school. Google school to be precise. As part of their Expert Series, I soaked up all things display and video and, more importantly, how the two mediums are becoming more accurate, performance-driven tactics, as opposed to branding plays or mere media plan filler.

Thinking about the changing role of the CMO or new challenges that come with modern attribution models? So is Patrick Edmonds, CMO of Proposify, one of today’s leading proposal software solutions.

When Digital Nova Scotia asked us to help youth in our area see the career potential in the ICT and digital technology industry, we jumped at the chance.

Marketing leaders are under more pressure than ever to prove the value of marketing investments and effort. If you need to illustrate the value of marketing to people who may not be technical experts themselves, look no further than the humble funnel chart.