Since working with Outshine, Proposify has improved their cost-per-lead in AdWords by 48.7%. But that was only the start. Working with Proposify’s content and marketing team, Outshine began testing Facebook and Twitter advertising.

On Facebook, Outshine layered demographic, interest, and lookalike audience lists to hone in on the most profitable audience for Proposify. With constant testing and refining, Outshine has turned Facebook Advertising into a consistent lead channel for Proposify, at a 33% lower cost per acquisition than AdWords.

Outshine then used Affinio data on Twitter to segment Proposify’s audience into various persona groups. Outshine pinpointed the ideal persona to target with ads, and used Affinio’s lookalike modelling to generate a list of over 200,000 potential customers that matched the ideal persona. This hyper-targeted approach garnered a 54.9% cheaper cost-per-lead compared to Twitter’s own in-platform targeting.

Having run his own agency in the past, Kyle knows what a good partnership looks like. Beyond the outstanding results, Kyle valued the proactive and innovative approach Outshine brings to the table.