5 Simple Steps to Create a Funnel Chart Using SQL in Periscope
Expert Interview: Chris Conway, Maxia
Marketing leaders are under more pressure than ever to prove the value of marketing investments and effort.
But it’s often up to analysts and business intelligence team members to draw out the insights their teams are looking for. And in our opinion, if you need to illustrate the value of marketing to people who may not be technical experts themselves, look no further than the humble funnel chart.
Accelerate Your Analytics, and Decision-Making, with Google BigQuery and Sheets
If we’re famous for anything here at Outshine, it’s our insatiable need to know more. And we’re lucky enough to be in an industry that’s just as curious as we are.
So when friend-of-the-firm, Chris Conway, co-founder of Maxia and a growth and analytics expert, recently joined us in our office for a couple of days we couldn’t wait to pick his brain.
The Good Stuff: Benevity’s Annual Goodness Matters Client Conference
Of all the recent announcements from Google I/O, there was one that seemed to fall under the radar. But it excited us to the core. We believe that this release isn't just an incremental improvement for the world of business intelligence, but has the potential to change how business decisions are made - forever.
Checklist: A Basic Google Analytics Audit
Outshine’s Hillary Windsor took to California last week for Benevity’s annual Goodness Matters conference—an inspiring event for the world’s top CSR professionals. Here’s her recap.
How to Measure Brand Awareness & Prove ROI with Clearbit Reveal
Last week we had the pleasure of hosting fellow Digital Nova Scotia members at our office as part of their Info4Impact Lunch & Learn series.
On tap was a crash course designed for local small/medium sized businesses to gain some quick takeaways to improve their marketing analytics success.
Highlights from Hero Conf
In the absence of data, decisions about awareness advertising often rest on personal preference or bias. Here’s how you can actually measure awareness and prove ROI using Clearbit Reveal.
Work Term in Review: What It's Like To Be a Co-op Student at Outshine
One of the most exciting things about the modern marketing industry is how quickly things can change.
From tools to channels, there are constantly new ways to execute marketing strategies. Staying on top of what’s happening in the industry is ever-important—and continuous learning should be a top priority for anyone in the field.
Top 5 Misconceptions of Data Warehousing Projects
This summer, I spent the final co-op term of my undergrad with Outshine. It was a valuable experience that I’d like to share with anyone else considering a career or co-op position with the company—including what I’ve learned, my favourite memories, as well as some advice to future students.
Breaking Down Bias & Building a Better Outshine
Data warehouses are instrumental in breaking down data silos—serving as a complete collection of a company’s data from across multiple sources. But how do you know when it’s time to invest in one?
Holiday Reading List: Top Marketing Content of 2017
We’re always learning at Outshine, and while this was especially true last month with some of our colleagues away at events like SaaStr Annual, our learnings don’t stop at marketing and SaaS. We also spend a great deal of time thinking about the type of company we are, and the type of company we want to become.
10 Resources Every Data Expert Should Follow
There’s been no shortage of excitement in 2017. From advancements in machine learning (and its applications in everything from marketing to cars and beyond), to the rise in cryptocurrency and the birth of cryptokitties (awww!), it’s worth taking a step back and recognizing just how much has happened in the marketing and technology spaces over the course of the year.
First Glance: Facebook’s New Analytics Beta Features
In 2017, artificial intelligence and machine learning went mainstream. These technologies have crossed the chasm from buzzword status to having a measurable impact on our daily lives—just think of how close we are to self-driving cars on the road.
Google Analytics as a Marketing Data Hub
With the launch of new features in Facebook’s Analytics Beta yesterday, we excitedly dug through some of the changes available for our clients. Here are our first impressions.
How Brand, Personalization & Advertising Impact Account Based Marketing
In our work with enterprise, B2B, and SaaS clients, we've routinely found Google Analytics to be a strategic and impactful bridge between a variety of marketing data types. Here’s how GA saves time and money as a marketing hub.
The Reddit Effect: Why We Read Ad Comments
President and Founder Andrew Breen talks with Contact Marketing Radio about Outshine’s transition from Outshine Online to Outshine.com, and what this means for the future of the company.
Defeating Google's 50 Account Script Limit
Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?
As our agency has grown, so have the number of AdWords accounts under our MCC. In most ways this is only positive, giving us more access, more data, and more to learn from. While we love more data our scripts have run into the annoying 50 account limit.