5 Simple Steps to Create a Funnel Chart Using SQL in Periscope

Marketing leaders are under more pressure than ever to prove the value of marketing investments and effort. 

But it’s often up to analysts and business intelligence team members to draw out the insights their teams are looking for. And in our opinion, if you need to illustrate the value of marketing to people who may not be technical experts themselves, look no further than the humble funnel chart. 

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Brian Jeffcock
Expert Interview: Chris Conway, Maxia

If we’re famous for anything here at Outshine, it’s our insatiable need to know more. And we’re lucky enough to be in an industry that’s just as curious as we are. 

So when friend-of-the-firm, Chris Conway, co-founder of Maxia and a growth and analytics expert, recently joined us in our office for a couple of days we couldn’t wait to pick his brain.

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Brian Jeffcock
Highlights from Hero Conf

One of the most exciting things about the modern marketing industry is how quickly things can change.

From tools to channels, there are constantly new ways to execute marketing strategies. Staying on top of what’s happening in the industry is ever-important—and continuous learning should be a top priority for anyone in the field.

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Brian Jeffcock
Holiday Reading List: Top Marketing Content of 2017

There’s been no shortage of excitement in 2017. From advancements in machine learning (and its applications in everything from marketing to cars and beyond), to the rise in cryptocurrency and the birth of cryptokitties (awww!), it’s worth taking a step back and recognizing just how much has happened in the marketing and technology spaces over the course of the year.

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Brian Jeffcock
The Reddit Effect: Why We Read Ad Comments

Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?

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Brian Jeffcock