Today: Improving Sales & Marketing Operations
Once established in the US market, Outshine’s work with One2Team expanded beyond lead generation to include a broader sales and marketing operations initiative.
We work with One2Team to fully understand and forecast marketing’s contribution to revenue, including the development of a sales dashboard that tracks inputs like:
Inbound and outbound lead flow
Pipeline & deals
Conversion rates between lead stages
KPIs like cost per MQL/SQL by channel and lead source
The dashboard is also helpful for tracking the work Outshine does on the advertising side—demonstrating the global demand One2Team captures directly from channels like Google Ads.
“One of the reasons we work well with Outshine is because of their curiosity. They help us with unusual business challenges just because they’re curious about how these problems get solved, too.” - Maura Ginty, CMO, One2Team
In addition to impact on revenue, our work also tracks marketing’s influence on and effectiveness in reaching key target audience groups—answering questions like:
Which channel is driving the most engagement from target accounts?
What content or ad creative performs best for those accounts?