Marketing Data Analyst

Propel some of the world’s fastest growing B2B companies forward. Outshine is looking for a brilliant colleague to join its performance-driven consultancy in Halifax.

Who is Outshine?

Outshine is a tight-knit, growing team that is deeply passionate about solving real-world business challenges for clients in the B2B space.

Technology is what fuels our work. We’re constantly developing new ways to use digital advertising, data science, and analytics to help our clients make better business decisions.

Our work helps software-as-a-service (SaaS), startup, and enterprise clients grow their businesses with more leads, customers, and revenue. It also helps them face key challenges, such as how to allocate budget, when to hire, and how to align sales and marketing teams to grow revenue.

We have an unquenchable curiosity that defines everything we do—driving a never-ending quest to understand our clients’ businesses on a level that matches their own employees’.

Check out our latest blog posts for an idea of what we’re passionate about.

Why Join Us?

Quite simply: it’s fun and rewarding to work with colleagues that truly care about what they’re doing.

We’re a high performing group of people who share an infectious passion for challenging the status quo. Doing better than we did the day before is what gets us out of bed in the morning, and as a company, we’re adamant about being a place that people enjoy coming to work at every day.

Visit our Careers page or download our Employee Handbook for a sense of what it’s like to work at Outshine.

Roles & Responsibilities:

We’re looking for someone interested in solving real-world business challenges for large B2B companies. Reporting to Outshine’s Analytics Practice Lead and working closely with the advertising team, the Marketing Data Analyst is responsible for helping their colleagues find and understand data and helping them answer questions related to digital marketing performance.

In this role, you will:

  • Help your team members use data to answer questions relating to their clients’ businesses, including marketing and sales performance

  • Test & optimize analytics tags on an ongoing basis

  • Proactively monitor analytics issues across client assets, including website, social channels, and so on

  • Build reports & automation processes

  • Stay on top of latest research, tools, and techniques for tracking and measurement

About You:

For you to be the best fit for this role, you’re:

  • Passionate about business and using data/technology to solve marketing challenges

  • A strong communicator—clear communication is paramount

  • Self-motivated & organized—you can manage your own tasks and adapt to changing client requirements

  • Driven to help your colleagues and clients succeed in their marketing efforts

  • Experienced with data manipulation in Excel/Google Sheets

  • Proficient in SQL

  • Proficient in Python, Ruby, or other dynamic scripting languages

  • Experience with Google Analytics and/or Google Tag Manager considered an asset

  • Experience with the Google Cloud Platform considered an asset

Want to Learn More?

Send your resume and cover letter to with the name of the role you’re applying to in the subject line.

Thank you to all applicants; please note that only those selected for an interview will be contacted.