Checklist: A Basic Google Analytics Audit

Checklist: A Basic Google Analytics Audit

Last week we hosted fellow Digital Nova Scotia members for a crash course designed for local small/medium sized businesses to gain some quick takeaways to improve their marketing analytics success.

Highlights from Hero Conf

Highlights from Hero Conf

Three of Outshine’s analysts just returned from Hero Conf 2018 in London, UK. Read on for a quick event recap, as well as their helpful tips and takeaways for getting the most out of the event.

Breaking Down Bias & Building a Better Outshine

Breaking Down Bias & Building a Better Outshine

If diversity and inclusion are important to you, as they are to us, you need to put proactive measures in place to check bias at the door. Here's how we're building a better Outshine.

Holiday Reading List: Top Marketing Content of 2017

Holiday Reading List: Top Marketing Content of 2017

Being the curious folks that we are, our team has enjoyed a tremendous amount of content this year. And as our friends & clients start to disperse for the holidays, we wanted to share with them some of the articles, videos, or podcasts that we particularly enjoyed throughout 2017.

10 Resources Every Data Expert Should Follow

10 Resources Every Data Expert Should Follow

When it comes to data science & machine learning, the pace of development means it is getting harder to separate signal from noise. Here are 10 resources to keep you up to speed on the latest and greatest.

Google Analytics as a Marketing Data Hub

Google Analytics as a Marketing Data Hub

In our work with enterprise, B2B, and SaaS clients, we've routinely found Google Analytics to be a strategic and impactful bridge between a variety of marketing data types. Here’s how GA saves time and money as a marketing hub.

    The Hidden Costs of Martech Adoption

    The Hidden Costs of Martech Adoption

    Before you sign off on that shiny new piece of marketing technology, be critical about the implications it has on the bigger picture. Here's how.

    The Reddit Effect: Why We Read Ad Comments

    The Reddit Effect: Why We Read Ad Comments

    Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?

    Find Your Hidden Competitors (Before They Find You)

    Find Your Hidden Competitors (Before They Find You)

    Savvy marketers have long understood that competitive research is essential to success. The only way to stay ahead of the pack is to know what the pack is doing. Find out why the companies you view as competitors aren’t necessarily who you’re competing with online.

    Tracking Ajax Events via GTM

    Tracking Ajax Events via GTM

    Ajax forms are notoriously hard to track using built in GTM Click triggers, though if your site relies on jQuery for sending Ajax requests they don’t have to be. 

    Automate Negative Placement in Google Display

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    Automate Negative Placement in Google Display

    While you’re poking around at all that sweet data, you've noticed impressions and clicks from low-quality websites with weird top-level domains. You know the ones: .xyz, .space, .top, .review. The cultural successors of the .info. The ones GoDaddy tries to up sell before check-out.

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