Blog Content
Marketing leaders are under more pressure than ever to prove the value of marketing investments and effort.
But it’s often up to analysts and business intelligence team members to draw out the insights their teams are looking for. And in our opinion, if you need to illustrate the value of marketing to people who may not be technical experts themselves, look no further than the humble funnel chart.
If we’re famous for anything here at Outshine, it’s our insatiable need to know more. And we’re lucky enough to be in an industry that’s just as curious as we are.
So when friend-of-the-firm, Chris Conway, co-founder of Maxia and a growth and analytics expert, recently joined us in our office for a couple of days we couldn’t wait to pick his brain.
Of all the recent announcements from Google I/O, there was one that seemed to fall under the radar. But it excited us to the core. We believe that this release isn't just an incremental improvement for the world of business intelligence, but has the potential to change how business decisions are made - forever.
Outshine’s Hillary Windsor took to California last week for Benevity’s annual Goodness Matters conference—an inspiring event for the world’s top CSR professionals. Here’s her recap.
Last week we had the pleasure of hosting fellow Digital Nova Scotia members at our office as part of their Info4Impact Lunch & Learn series.
On tap was a crash course designed for local small/medium sized businesses to gain some quick takeaways to improve their marketing analytics success.
In the absence of data, decisions about awareness advertising often rest on personal preference or bias. Here’s how you can actually measure awareness and prove ROI using Clearbit Reveal.
One of the most exciting things about the modern marketing industry is how quickly things can change.
From tools to channels, there are constantly new ways to execute marketing strategies. Staying on top of what’s happening in the industry is ever-important—and continuous learning should be a top priority for anyone in the field.
This summer, I spent the final co-op term of my undergrad with Outshine. It was a valuable experience that I’d like to share with anyone else considering a career or co-op position with the company—including what I’ve learned, my favourite memories, as well as some advice to future students.
Data warehouses are instrumental in breaking down data silos—serving as a complete collection of a company’s data from across multiple sources. But how do you know when it’s time to invest in one?
We’re always learning at Outshine, and while this was especially true last month with some of our colleagues away at events like SaaStr Annual, our learnings don’t stop at marketing and SaaS. We also spend a great deal of time thinking about the type of company we are, and the type of company we want to become.
There’s been no shortage of excitement in 2017. From advancements in machine learning (and its applications in everything from marketing to cars and beyond), to the rise in cryptocurrency and the birth of cryptokitties (awww!), it’s worth taking a step back and recognizing just how much has happened in the marketing and technology spaces over the course of the year.
In 2017, artificial intelligence and machine learning went mainstream. These technologies have crossed the chasm from buzzword status to having a measurable impact on our daily lives—just think of how close we are to self-driving cars on the road.
With the launch of new features in Facebook’s Analytics Beta yesterday, we excitedly dug through some of the changes available for our clients. Here are our first impressions.
In our work with enterprise, B2B, and SaaS clients, we've routinely found Google Analytics to be a strategic and impactful bridge between a variety of marketing data types. Here’s how GA saves time and money as a marketing hub.
President and Founder Andrew Breen talks with Contact Marketing Radio about Outshine’s transition from Outshine Online to Outshine.com, and what this means for the future of the company.
Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?
As our agency has grown, so have the number of AdWords accounts under our MCC. In most ways this is only positive, giving us more access, more data, and more to learn from. While we love more data our scripts have run into the annoying 50 account limit.
Do you spend a lot of time reviewing placement data for your Google Display Network campaigns?
If you care about the performance of your campaigns, you probably do. It's one of those thankless but necessary tasks that can make or break the success of a Display campaign.