Marketing leaders are under more pressure than ever to prove the value of marketing investments and effort.
But it’s often up to analysts and business intelligence team members to draw out the insights their teams are looking for. And in our opinion, if you need to illustrate the value of marketing to people who may not be technical experts themselves, look no further than the humble funnel chart.
Of all the recent announcements from Google I/O, there was one that seemed to fall under the radar. But it excited us to the core. We believe that this release isn't just an incremental improvement for the world of business intelligence, but has the potential to change how business decisions are made - forever.
One of the most exciting things about the modern marketing industry is how quickly things can change.
From tools to channels, there are constantly new ways to execute marketing strategies. Staying on top of what’s happening in the industry is ever-important—and continuous learning should be a top priority for anyone in the field.
This summer, I spent the final co-op term of my undergrad with Outshine. It was a valuable experience that I’d like to share with anyone else considering a career or co-op position with the company—including what I’ve learned, my favourite memories, as well as some advice to future students.
We’re always learning at Outshine, and while this was especially true last month with some of our colleagues away at events like SaaStr Annual, our learnings don’t stop at marketing and SaaS. We also spend a great deal of time thinking about the type of company we are, and the type of company we want to become.
There’s been no shortage of excitement in 2017. From advancements in machine learning (and its applications in everything from marketing to cars and beyond), to the rise in cryptocurrency and the birth of cryptokitties (awww!), it’s worth taking a step back and recognizing just how much has happened in the marketing and technology spaces over the course of the year.
In 2017, artificial intelligence and machine learning went mainstream. These technologies have crossed the chasm from buzzword status to having a measurable impact on our daily lives—just think of how close we are to self-driving cars on the road.
In our work with enterprise, B2B, and SaaS clients, we've routinely found Google Analytics to be a strategic and impactful bridge between a variety of marketing data types. Here’s how GA saves time and money as a marketing hub.
Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool usedto filter the good from the bad. What does this mean for advertising?
As our agency has grown, so have the number of AdWords accounts under our MCC. In most ways this is only positive, giving us more access, more data, and more to learn from. While we love more data our scripts have run into the annoying 50 account limit.