3X paid channel contribution to pipeline

40% average paid pipeline growth QoQ

$6.6 million generated pipeline from paid channels

220% Increase in pipeline revenue

156% Increase in leads

22% Improvement in cost per conversion

5x improvement of cost per acquisition

Implemented new go-to-market strategy

Optimized budget to high-performing channels

45X increase in ad budget

76% rise in Marketing Qualified Leads in a single quarter

18% growth in return on ad spend

Built custom reporting infrastructure for down-funnel performance

Drastically sped up reporting & increased accuracy

Minimized data sets & need for manual QA 

77% of total lead inflow attributed to paid channels

Accurate conversion rates between lead stages

Complete forecast of marketing’s contribution to revenue

Improved cost-per-lead in Google Ads by 48.7%

33% lower cost per acquisition using Facebook

54.9% cheaper cost-per-lead via better targeting