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The Reddit Effect: Why We Read Ad Comments

The Reddit Effect: Why We Read Ad Comments

Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?

Find Your Hidden Competitors (Before They Find You)

Find Your Hidden Competitors (Before They Find You)

Savvy marketers have long understood that competitive research is essential to success. The only way to stay ahead of the pack is to know what the pack is doing. Find out why the companies you view as competitors aren’t necessarily who you’re competing with online.

Tracking Ajax Events via GTM

Tracking Ajax Events via GTM

Ajax forms are notoriously hard to track using built in GTM Click triggers, though if your site relies on jQuery for sending Ajax requests they don’t have to be. 

Automate Negative Placement in Google Display

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Automate Negative Placement in Google Display

While you’re poking around at all that sweet data, you've noticed impressions and clicks from low-quality websites with weird top-level domains. You know the ones: .xyz, .space, .top, .review. The cultural successors of the .info. The ones GoDaddy tries to up sell before check-out.

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