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3 Ways GA Saves Time & Money as a Marketing Data Hub

3 Ways GA Saves Time & Money as a Marketing Data Hub

In our work with enterprise, B2B, and SaaS clients, we've routinely found Google Analytics to be a strategic and impactful bridge between a variety of marketing data types. Here’s how GA saves time and money as a marketing hub.

    The Hidden Costs of Martech Adoption

    The Hidden Costs of Martech Adoption

    Before you sign off on that shiny new piece of marketing technology, be critical about the implications it has on the bigger picture. Here's how.

    The Reddit Effect: Why We Read Ad Comments

    The Reddit Effect: Why We Read Ad Comments

    Reddit is the 4th most popular site in the US. Its impact on internet culture (and user behavior) can’t be denied. A key part of the site’s appeal is the comment section—a tool used to filter the good from the bad. What does this mean for advertising?

    Find Your Hidden Competitors (Before They Find You)

    Find Your Hidden Competitors (Before They Find You)

    Savvy marketers have long understood that competitive research is essential to success. The only way to stay ahead of the pack is to know what the pack is doing. Find out why the companies you view as competitors aren’t necessarily who you’re competing with online.

    Tracking Ajax Events via GTM

    Tracking Ajax Events via GTM

    Ajax forms are notoriously hard to track using built in GTM Click triggers, though if your site relies on jQuery for sending Ajax requests they don’t have to be. 

    Automate Negative Placement in Google Display

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    Automate Negative Placement in Google Display

    While you’re poking around at all that sweet data, you've noticed impressions and clicks from low-quality websites with weird top-level domains. You know the ones: .xyz, .space, .top, .review. The cultural successors of the .info. The ones GoDaddy tries to up sell before check-out.

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